Matthew Armstrong

I'm a Filmmaker, Creative Media Artist and Marketing Hacker... currently for hire.

Videos

SHELL SHOCK the Movie

A Moment With Her

Future of Forestry 2010 Xmas Show

Soul Tree

When Dirt Was Clean Fun

The Semester Canvas

Behind the Scenes of TMOG - What a weekend!

Creating memorable moments

Uncategorized

Posts

January 02, 12:19 AM

A bit of the back story:
A few months ago I was becoming really anxious and desperately wanted to shoot a music video. As a filmmaker, i feel that music videos can be an incredible way to showcase your talent in a way that is very palatable and engaging (with the right song).

Right about the same time that my itch to shoot a music video was reaching almost unbearable levels I received a call from a producer who had been given my name. I'd never shot a music video before but they liked my work and asked if I would come on as the Director of Photography for a music video. I said yes, a couple weeks later we shot for two full days and wrapped. The director Bob Hedlund did a great job and wrote a great script. The set designs had some cool factor that was exciting. And I felt I did my best to capture the vision of the director even though I had to improvise in ways I had never done before since we were missing certain equipment we thought we would have (this included me hanging off the side of the roof on roughly a 6 story building). In the end I thought the video could end up being pretty stellar for my first music video and that it would probably have an indie-style internet only release. I think this was the feeling of all the crew. 

Little did I know that this music video would premier on National TV on the E! Network on NEW YEARS!!! 

As part of their New Years Eve special, E! brought the artist, Hildegunn, on to talk about style and fashion and to discuss her new album release "Share Your Secret". And apparently they thought so highly of the video to "Warrior Song" that they chose to debut the video.

I am not sure how this has happened, but it has happened. I am very grateful and have much to say about the things this experience and fortune has taught me. 

Here's the video:

"Warrior Song"
Hildegunn Gjedrem
GroundUP Music 2011.
Video produced by Timothy Scott.
Video directed by Robert Hedlund.
Director of Photography Matthew Armstrong
Music and lyrics by Hildegunn Gjedrem.
Music produced by Michael League.

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November 12, 05:21 PM

 

CLIENT: Seryn

WORK:
  • Created custom Facebook page with custom coding, 
  • custom design
  • custom introduction video. 
  • Design gives emphasis on three most important actions for visitors to take: "Liking" their page, getting their album, and signing up for their email newsletter. 

CREDIT: 
Photos used in design provided by Chelsea Criss Photography
Video was shot and edited by me (see the video below)

BACKGROUND:
There is an unprecedented opportunity via these social networks to grow an audience and engage your fan base to support your success. However, few people really understand all the ways things like facebook can be used or how to use these tools effectively. 

I support my client's success by helping them learn how to use these social tools effectively. I also specialize in creating custom designs and media for engaging users and growing audiences. 

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October 04, 05:23 PM

Testing my custom set up DSLR rig before flying out tomorrow to shoot Seryn (facebook.com/serynsound) in Atlanta.

My dslr rig with Canon 60D, hands-free shoulder mount, follow focus, 15mm rods, and tripod quick release mount with (borrowed) bogen manfrotto tripod.

Not pictured here is the shotgun mic and lcd monitor.

 

As indie filmmakers, we become experts in utilizing our resources. There are several things that are genius about this set up, most notably the price. I am able to acheive results and functionality of rigs in the range of $1500-3000 for under $400 (not including camera). Not only is the price of my set up unbeatable, its functionality is really smart. I can flawlessly go from tripod to shoulder mount in 3 seconds.

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September 27, 03:09 AM

It speaks for itself. People are crazy... and Facebook isn't going anywhere. Whether you are an artist or a business, you need to discover how to best utilize this "Obsession". I came across this info graphic while designing and coding a custom facebook page for one of my favorite clients (details to be released soon!). 
Which statistic did you find the most shocking? 
 

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September 09, 05:42 PM


Don't get pushed around by kangaroos (or police) who say you need their permission to exercise your rights as a photographer. 

Since 9/11 Americans have lost many civil liberties in the name of "security". One such liberty that is increasingly becoming an issue is the public's right to take photos. 

It may not have happened to you yet, but many photographers (including myself) have been told by authorities to stop taking photos in public areas where I know I have a legal right to use my camera. 

In fact, its gotten so bad that the ACLU have released a great article to help inform photographers of their rights.

The article includes great info like:

"When in public spaces where you are lawfully present you have the right to photograph anything that is in plain view. That includes pictures of federal buildings, transportation facilities, and police. Such photography is a form of public oversight over the government and is important in a free society." 

Read the whole article here, it's short and sweet and to the point:

And never forget to steer clear of violent kangaroos,

Matthew Armstrong

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September 08, 10:45 PM

Made with: 
- about 18 Locust Shells from the backyard
- one blank canvas
- 3 kids
- two very patient young adults
- one canon 60D camera
I am amazed at my daughters creativity. 
Actually all three of my children seem to be very creative 
- which of course is encouraged often.

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September 01, 09:09 PM

I may work longer, harder, and carry the full burden of my paycheck

...but

I love my job.

[picture taken after a long night of shooting a new short film that will be coming out... this is our crew, Me, Chase, and Chelsea]

I'm an entrepreneur. And how grateful I am for the opportunity. 

I love helping other people succeed - that's what I do. 
I love being able to take what is there and make it into something that wasn't there before.
I love working for myself and making money on my own terms. 

Do you have what it takes to be an entrepreneur? 
Whether you are already self-employed or just thinking about it, take a glance at this article. 

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August 29, 01:21 PM

"Do you know how hard this is for me?"

She responded with a warm smile, "I understand. But... Your song doesn't go on forever, that doesn't change how beautiful it is."

---------------------------------

her song
written and produced by Matthew Armstrong

girl -
Chelsea Criss

guy -
Matthew Armstrong

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August 26, 02:37 PM

Design a t-shirt for this AMAZING band! Become a featured designer and WIN COOL STUFF!

I helped create the facebook contest with Annette from Spune and designed the graphic for their website and facebook page.

I am a fan and love to work with these guys. If you don't know who Seryn is, don't wait another moment to find out why you need their music in your playlist. 

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August 23, 11:58 PM

poem_reflection_questions_part_1.wav Listen on Posterous

...enjoy the lines.

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August 22, 05:47 AM

In these pictures you see me jamming on my little pearl jazz drumset. I love creating funky, jazzy, creative beats and rhythms. Sometimes I will spend 15 minutes trying to find that rhythm I'm thinking in my head. Its interesting to think about how the rhythms I create begin and end with me... where I hit the drums and where I don't. The rhythm is me in a sense - an extension of me.

Finding your rhythm in life isn't about drums. I thinks its about learning the flow, feeling, and function of whatever you want to be succesful with.

Whether its art, work, chores, some challenge, or a hobby, you find yourself doing your best when you "find your rhythm". Its the sense of the  elements coming together and you get in the zone. When this happens there is a distinct quality to your effort that can be almost magical.

Like making beats on the drums, its in these moments where you are most connected to what you are doing. Its where what you "do" is more of an extension of your being, of who you are, than something separate from yourself.

Can you think about a time or a situation you found your rhythm? What were you doing?

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August 18, 11:08 AM

I've been using Photoshop almost everyday recently - creating band graphics, editing website designs, etc. I personally find tools like this one to be very helpful for my work and I wanted to share it with you.

Whether you are just learning Photoshop or already using it on a regular basis, this learning hack deserves to be taken note of. 

The good people over at SimplePhotoshop.com have compiled an excellent reference tool. Their Photoshop Toolbox Reference page lists a large number of the most used Photoshop tools and tells you their respective keys and purpose. Each tool name is linked to a page where there is a video tutorial explaining its usage and a step by step text guide below it that explains how it works. That's pretty awesome. You don't have to register and all this is available for free. 

Just click the image above or go here: http://simplephotoshop.com/photoshop_tools/

Check it out. Tell me what you think.

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August 17, 04:25 AM

Just a few pictures of clouds from my phone.

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August 08, 03:36 PM

No matter what you do, whether you are an artist or a banker, I think there is one thing that ultimately matters in your work more than anything else:

PEOPLE. 

  • We often loose touch of our own humanity through the machines and processes of our work.
  • We become less in touch with the people and relationships that make what we do matter.
  • As a result our work suffers from becoming meaningless ritual or mechanism. There is no life in that. 

Take this short post as a reminder of the meaning your work has because of people. 
Whether it is buyers, sellers, services, audiences, stockholders, or even yourself - its the human part of the equation that gives life to your work. 

[picture by Chelsea at http://facebook.com/chelseacrissphotography of a project called "ritual" that we did some photography and video for]

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August 05, 01:12 AM

demolicious_house_music_by_matthew_armstrong.mp3 Listen on Posterous

This is the full length track created for the video from the voices and sounds of participants and artists of DEMOLICIOUS. Special thanks to Sam England, Val Curry, Eric de Llamas, and the friends I made at the art show who helped make this music possible.

Featuring original music compiled almost entirely from the voices of show participants and artists, this is a video complied from video and photos of the DEMOLICIOUS art show that took place on July 30th, 2011. 

This house is going to be demolished. But not before it is converted into an uncanny art exhibit featuring art from many disciplines including painting, sculpture, video, performance, music, and more.

The owners of the house allowed Val Curry and Crash Collective to put on an art show just days before the house was scheduled to be demolished. 

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August 02, 12:48 PM

INSPIRING... check these out!

Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames. To quote supermodel Coco Rocha "it's more than a photo but not quite a video".  - from the about page of Cinemagraphs.com

Cinemagraph © 2011 Jamie Beck & Kevin Burg

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August 01, 04:49 PM

The kids and I had a blast playing the water games at the library in emory tx. But one thing made the whole day extra fantastic and unforgettable: the firetruck.

When was the last time you got to play in the mega spray of a firetruck?

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About Me

Greetings!
I'm a Creative Media Freelancer and Marketing Hacker that helps people gain exposure and success both online and in the real world. I'm also a film maker and art activist.

I make cinema-quality videos, stunning photos, socially engaging websites, and create unique creative graphics for my clients. I am a grassroots social media marketing hacker who provides an integrated, no-hassle solution to navigating the world of online marketing and brand development. 

I've helped develop cutting-edge creative arts events with integrated multimedia delivery formats using live video, web, and mobile technologies. I've been a featured guest on syndicated radio numerous times for my work to fight modern slavery through the arts.

I'm co-founder of RescueTheGirl.com and the president of Living Parable Productions LLC.

As an artist, I've spearheaded numerous social justice and awareness projects and love to use the arts to create positive change. Three of my short films were procured by Dallas art museum, Plush Gallery, to be featured as part of a month long gallery show. My work has been featured twice in the prestigious Dallas publication D Magazine.

I would love to talk to you about taking your project to the next level.

PROMO OFFER

I want to break into the music video genre. I'm looking for three note-worthy DFW area bands for a one-time promotional offer for an HD, cinema-quality Promo, Live Performance Video, or Music Video - at a crazy low price. Here are just a few examples to demonstrate my talent:

Contact me today if you are interested in learning more about this offer and how your band can benefit from it.

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